Assembly Ventures is an innovative, multi-faceted growth platform designed to empower and support the creators and builders of tomorrow's consumer experiences.
When Assembly was founded, the name reflected our belief in the power of connection; Bringing together investors, founders, and ideas to create something greater than the sum of its parts.
Over time, our network and investment syndicate have grown, but the definition remains at the heart of our mission: to assemble the right people, capital, and expertise to unlock growth and shape the future of consumer.
We bring hands-on expertise from scaling, funding, and operating consumer businesses.
Our investor base blends angels, family offices, and institutional backers who contribute not just capital, but strategic guidance and connections.
We accelerate startups through curated showcases, growth programmes, and access to a tailored investor ecosystem.
Carol is a seasoned operator with extensive experience in both commercial and technical roles within high-growth businesses. She has successfully led six acceleration programmes, fostering growth and innovation across diverse sectors. With deep expertise in investment, Carol has managed over 40 investments and overseen three successful acquisitions, showcasing her ability to scale companies effectively.
As a venture capital advisor and LP, she has guided key decisions in venture capital, shaping strategic investments. Carol is also actively engaged in mentoring and advising within numerous innovation acceleration and growth programmes, where her insights continue to drive success for emerging businesses.
Negin is an executive with a proven track record in the digital and e-commerce industry. She served as CEO and board member of Perfect Moment, where she led the company’s global business through the pandemic, spearheaded its international expansion, enhanced market presence, and prepared it for IPO (NYSE).
Prior to this, Negin was Group Ecommerce Director at YOOX NET-A-PORTER, where she played pivotal roles in major projects, including joint ventures with Alibaba (China) and Alabbar (Middle East). She also introduced new revenue streams by launching a loyalty program and a luxury resale service.
With 8 years at Thoughtworks, a global management and strategy consultancy, Negin has extensive experience advising clients worldwide on defining and executing transformative digital strategies.
Assembly Signals is a curated monthly intelligence drop created for internal strategy, innovation, and transformation teams within consumer-facing sectors.